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Fundamentals of Management.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Mohammed Ahmed
ISBN: 9783659471391
Год издания: 2017
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 64
Издательство: LAP LAMBERT Academic Publishing
Цена: 21414 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 168651
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Аннотация: The book is very intersting and useful for managers. It includes highly demanded concepts that cover many dimensions of management and the administration of companies. It explains many topics as the role of managers, how to organize and control the company and even how and why to ensure the sustainability of these vital issues. It provides wide-ranging and insightful knowledge and cover many case studies as a practical part.
Ключевые слова: Positioning strategy, Competitive advantage, Communication plan, External environments, sustainability, Stakeholders business model, CRM, Marketing and Branding, Resources Based Theory
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