Third Party Administrators and Brand Building. Performance of Third Party Administrators in building Brand Image of Insurance Companies Offering Mediclaim in India

      Аннотация: The book is about Third Party administrators(TPAs), an entity which was introduced into the system of Healthcare Insurance by Insurance Regulatory and Development Authority (IRDA) Act, 1999 ,to promote and facilitate Mediclaim offered my General Insurance companies in India. The book deals with issues and challenges faced by TPAs and Insurance Companies. It investigates the possibilities of TPAs helping Insurance Companies in building their brands. It also suggests ways by which TPAs can partner with the companies in promoting Healthcare business and also helping them in their brand building initiatives. The book gives ample of suggestions and recommendations which Insurance companies needs to ponder and assimilate.

Ключевые слова: Branding, general insurance, Third Party Administrators, Cashless Facility