Career Choice, Career Orientation and Employer Attractiveness of Gen Y. A study of Management students in Coimbatore

      Аннотация: Organizations should realize that certain factors are more important than others in helping management students differentiate among prospective employers. Specifically, opportunity for advancement, fun working environment and good relationship with colleagues and superiors, happy work environment appear to be most important. Organizations should work towards providing these, since they will help in attracting high-quality applicants. If applicants have multiple job offers, they will probably pursue job with an organisation that score high on the attractiveness dimensions, Development Value, Economic Value, Social Value and to some extent Interest Value

Ключевые слова: Employer attractiveness, Protean Career Orientation, Job Pursuit Intention, career choice, Generation Y, MBA students