Case Study: Investor Relations in Communications. Investor Relations of the Central Bank of Indonesia in ASEAN Economic Community

      Аннотация: This research provides the insights of the investor relations role that exists in The Central Bank of Indonesia, as well as the insights of the strategies of investor relations that the Central Bank of Indonesia take in facing the ASEAN Economic Community started in 2015. This research was developed with a qualitative approach by using in-depth interview, and was completed by the result of observation. The result of the research shows that in the Central Bank of Indonesia, investor relations role is divided in two categories, the role as a business unit that is managed by Investor Relations Unit and the role of relationship management that is managed by Department of Communication. It is a unique way of handling Investor Relations, and it will affect Indonesia's journey in entering ASEAN Economic Community.

Ключевые слова: ASEAN Economic Community, Investor Relations, Central Bank of Indonesia, Relationship Management