Factors Affecting Trust & Confidence in Halal Food Sources in Malaysia.

      Аннотация: The book is about the factors influencing trust and confidence in the Halal Food information sources and institutions in Malaysia. Malaysia is a Muslim country where the majority of the people are mostly concerned about the Halal Food. Both trust and confidence are very crucial for Muslim people to select their foods in different sources and institutions. The data of this research were collected from the students of International Islamic University Malaysia (IIUM) where a maximum of students are Muslim. There are some factors analyzed in this research which actually affect trust and confidence in Halal Food information sources and institutions in Malaysia. This research used some sophisticated models to reach its objectives. Therefore, this research would be very helpful for all Muslim people in Malaysia in selecting halal food information sources in Malaysia. Even, the people of another world can pursue their study following this research to be in the right selection of Halal Food institutions.

Ключевые слова: confidence, Halal Food, Malaysia, trust