Fully crowdfunding your festival. Comparative study of 2 festivals

      Аннотация: Could you fully finance your festival or event through crowdfunding? Is crowdfunding a real and viable alternative to more traditional funding sources? How successful are festivals or events when using crowd funding? This book analyses two Scottish festivals and how they both used crowdfunding as a way of raising funds and awareness. It tries to determine the major factors impacting the success or failure of a crowdfunding campaign.

Ключевые слова: Crowdfunding, Funding, festival management, events management