Protocol Principle in Public Relations. Guideline and Tool for Effective Protocol Practice

      Аннотация: The Protocol Principle Handbook is a detailed introduction to the theories and practices of the public relations industry. It traces the development and practice of public relations, explores protocol issues which mark the industry, examines its relationship with protocol practices, assesses its professionalism and regulation and advises on training and entry into the profession practice. The Protocol Principle Handbook combines theoretical and organizational frameworks for design protocol principle for public relations with examples of how the industry works in practice of protocol issues. It draws on a range of planning strategies and implementation from businesses, public and non-profit organizations.

Ключевые слова: Protocol Principle