HRM Practices for Organisational Effectiveness in Life Ins Industry.

      Аннотация: Organisational effectiveness is the important goal of every organisation. People plays a pivotal role in organisation success. HR practices shows the way for employee is being taken care by the organisation. The perception of employees on policies and practices aids in realization of organisation goals. Employee’s exertion of positive attitudes and discretionary behaviours yields positive outcomes for every stakeholder of the firm. This process is observed in life insurance firms that have operations in a geographical area. Considering employee opinion on HR practices that includes Employee involvement particularly Team Design, this book explains the way in which they affects organisational outcomes. The book focus on employee turnover, employee perceived service quality and customer satisfaction considered as important goals for any insurance firm with the uniqueness of life insurance product. Employee Retention and Customers Experience have positive effect on Customer Loyalty, which gives an edge to the firm in the market and helps in improving top line growth.

Ключевые слова: customer loyalty, Customer satisfaction, Employee Involvement, HR Practices, Organisational Effectiveness, service quality, life insurance firms, Team Design, life insurance product