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Socially responsible consumption in Russia: prospects & opportunities.
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Yulia Zhidkova
ISBN: 9783330062023
Год издания: 2017
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 112
Издательство: LAP LAMBERT Academic Publishing
Цена: 29896 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 170609
Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
Курьерская доставка CDEK из города Москва |
Доставка Почтой России из города Москва |
Аннотация: This work investigates buying process in case if a consumer doesn’t perceive the target product as that of having direct benefit for the environment. The “green trend” is becoming more popular, and many products which would have never been associated with eco-safety before are positioned now as environmentally friendly. Examples can be environmentally friendly household chemicals, fuels, etc. The main assumption is that environmental issue concerning one product generates for consumer complex impression of company producer as of social responsible one. I will include factor of sufficiency of marketing communications tools, because I assume that the most important for consumer’s perception of the product is the mix of his attitude towards CSR reputation of the company, consumer’s personal attitude towards environmental issues and marketing tools company uses to promote its “green” product. The topic relevancy is rather high: the global community is becoming aware of world ecological threats, more environmentally responsible. Global companies (retailers – in particular) declare their awareness of responsibility, offering customer new products made on environmentally-friendly basis.
Ключевые слова: consumer behavior, CSR, marketing, Russia, socially responsible consumer