Responsible Business. Principles, Practices and Prospects

      Аннотация: The new age mantra of business lies at customer and community driven practices. The long term sustainability of the business depends on its commitment towards its stakeholders. The book titled "Responsible Business - Principles, Practices and Prospectus" discuss about the contemporary practices in business which can improve social, environmental, economical and cultural empowerment of business environment which in turn enhance brand image, value and credibility of the business.

Ключевые слова: corporate social responsibility, responsible business, Sustainable development