Strategic Social Marketing, Operating Environment and CBOs Performance. Case of Community Based HIV and AIDS Organizations in Nairobi County, Kenya

      Аннотация: Societies continue to face numerous challenges emanating from various frontiers such as diseases, environmental challenges among other. Solution to these challenges can only be found through a multi-sectoral approach and more so through the involvement of organizations at the grass root levels such as CBOs. This book provides a detailed research on the impact of strategic social marketing on the performance of Community based HIV and AIDS organizations carried out in Nairobi County, Kenya. It provides practical recommendations that can be implemented to facilitate CBOs to efficiently and effectively address societal issues, enabling them to remain relevant and true to their call of serving the communities.

Ключевые слова: CBOs, marketing, operating environment, performance, Social, Strategic