A Study On Demographic & Marketing Factors To Consume Hot Pots. In Yangon, Myanmar

      Аннотация: The objectives of the study were to identify the demographic and marketing factors influencing by analyzing and studying the importance level of demographic and marketing factors influencing the decisions of consumers and provided the concluded recommendations to the investors wishing to invest in the hot pot restaurants in Yangon, Myanmar. A multiple sampling method was used to obtain the participants for this study. The researcher also tested the reliability test in order to consistence of the survey and observation, or other measurable devices. A questionnaire was used in the study as the research instrument. The data collecting survey was developed after completing a literature review and this data was analyzed using the Data Analysis Program. The results determined that demographic and marketing factors have a significant effect on influencing the consumers to consume Hot Pots in Yangon, Myanmar and suggest the future investors of hot pot restaurants ensure control not only over the quality of service but also over the product quality.

Ключевые слова: Consumer Behaviors, Decision Making, studying demographic and marketing factors, hot pot