Impact of Market Orientation on Organizational Performance. Evidence from Alternative Leather Leather Industry, Bangladesh

      Аннотация: If you are interested in market orientation and want to know how this actually influence business performance then surely this book is perfect for you! In here, industry practices have been clearly analyzed where traditional marketing approaches are absent and product performance has also been added as an essential component to see the impact on different factors. Moreover, this book will give a comprehensive picture of the scenario of marketing for the alternative leather industry in Bangladesh.

Ключевые слова: Bangladesh, business performance, market orientation, Alternative leather industry