Changing Youth Culture in India. A Study of Young Urban Professionals

      Аннотация: The book explores the changing cultural values among young professionals in India .It focuses on the importance of understanding young people’s experiences in the context of wider social processes. Being a young person involves certain elements in common, associated with cultural and institutional processes, but these common aspects of age are fundamentally shaped by cultural, economic and social processes. Young people are absorbing new ideas, values, beliefs and codes through the connected world, mass media and new information technologies; but they are also growing up with the traditional cultural values of their own societies. This blending of local and globalized cultures may become more like a collision, with accompanying tensions and challenges. Exposure to new information has both positive and negative sides.The present volume focuses on the importance of understanding young people’s experiences in the context of wider social processes

Ключевые слова: cultural studies, Youth culture, young professionals