Can Electronic Music Be Subversive?. Analyzing the development of the journalistic discourse about authenticity and subversive potential of electronic music

      Аннотация: This study analyzes the rise and development of the German journalistic discourse around the use of electronic synthesizers, sequencers and samplers by pop-music artists. A discourse analysis reveals the changes in attributions of virtuosity, authenticity and subversion taking place from the '70s to the '80s as a result of the new electronic means of artistic expression. A complementing interview analysis reveals that the resulting order of discourse is still relevant for the identity of contemporary electronic music artists.

Ключевые слова: Antonio Gramsci, cultural hegemony, Kraftwerk, kulturelle Hegemonie, Music Industry, Neue Deutsche Welle, Subculture, Electronic Music, Adorno; Benjamin, Cultural Industry, Synthsizer, Moog; Buchla, Sequencer; In defense Of Disco, Sarah Thornton, Club Cultures, New Wave, NDW; Musikjournalismus, Muisc Journalism, Disco Music, Disco, Depeche Mode, Tangerine Dream, Krautrock, Kulturelle Industrie