Impact of perceived experiential value on customer loyalty.

      Аннотация: This book entitled “IMPACT OF PERCEIVED EXPERIENTIAL VALUE ON CUSTOMER LOYALTY OF TOUR AND TRAVEL WEBSITE” presents the results of the work undertaken to analyze the customer perception on perceived experiential value from tour and travel website and further its impact on trust, purchase Intention and Loyalty was examined. The findings showed that different types of Experiential Values are not same in terms of influencing customers’ perceptions. Experiential Value helps in creating the customer Trust for the site which again impacts customer buying decision and their Loyalty. Trust played the mediating role between Experiential Value and Purchase Intention. Trust is also mediating the relationship of Experiential Value and Loyalty.

Ключевые слова: experiential marketing, Experiential value, loyalty, Travel websites, purchase intention, trust