Branding Cities as a Cultural Destination. Research on Destination Brand Equity of Istanbul

      Аннотация: Generally, when referring to destination brand equity, four dimensions are taken into consideration: awareness,associations, perceived quality and loyalty. This book includes a fifth dimension: cultural brand assets. The suggested model, centered on cultural destination brand equity, was tested from the view of international tourists staying in hostels in Istanbul. This research examines the relationship between enduring travel involvement and dimensions of customer based brand equity for tourism destination. Moreover, relationship between future behaviors and consumer satisfaction were examined. This book aims to be a reference about destination branding topic for researchers.

Ключевые слова: Customer based brand equity, Enduring Travel Involvement, Destination Brand Equity, Place branding, Dimensions of Customer based brand equity, Overall Brand Equity, Future Behaviors, and Consumer Satisfaction