Drivers for store choice: Impact on store patronage & its antecedents.

      Аннотация: The book explores the various factors which influence the visitor's decision about store selection(organized versus unorganized).Further,it discusses the impact of these factors on customer's satisfaction,loyalty and store patronage.The findings are quite interesting and provides new insights about the phenomena.They will of significant implications not only for the practitioners but also for the academicians.

Ключевые слова: loyalty, Organised Retailing, patronage, Satisfaction, Store Choice