A study of select Indian Telecom Companies.

      Аннотация: India is one of the fastest growing Telecom Markets in the world wherein the Telecommunications sector has emerged as a key propeller of social-economic development. The Telecom Industry in India has experienced exponential growth over the past few years; however, the cut-throat competition and intense tariff wars have had a negative impact on the revenue of players. With subscriber base heading towards saturation, the service providers need to focus on retaining the subscribers. This book is an in-depth exploration and analysis of relationship among Brand Image, Consumer Perception about Quality of Services and Company performance of major Mobile Service Providers of Indian Telecom Industry based on primary data collected from subscribers. It highlights the strengths and underlines the shortcomings of the service providers. The mobile service providers can fine tune their service offerings to the special needs of the subscribers and build a strong and loyal subscriber base.

Ключевые слова: brand image, Company performance, consumer perception, Quality of services, telecom industry