Impact Study of City Image: A Case of the Film Festivals of the Hague.

      Аннотация: Cultural performances and practices usually take place in major cities and are repeated periodically. Are these performances only aiming at providing pleasure and satisfaction to observers and interested parties as such? What about the (lower) prices paid for those artistic services? Mostly governmental and non-governmental organization step in to make sure that consumers either get the best value for their money or receive more services as compared to what they are paying for. The question that is called into play here is why such organizations which are conversant with the philosophy of “Quid pro quo” will go through hustles of losing financial resources to making sure that culture is portrayed as it should be. You will agree with me that there is a hidden truth that is making them uphold to such practices. A systematic journey through this book will bridge the knowledge gap in revealing all such intentions, techniques and motivations that make organizations support cultural performances to help boost the image of a targeted place.

Ключевые слова: city image, Urban Regeneration, impact studies, cultural (festival) events