Globalization and Its Impact on Pakistani Indigenous Culture.

      Аннотация: This study was an attempt to explore the impact of globalization on indigenous culture of Pakistan.Globalization has affected our lives in every aspect. Findings reveal that globalization has changed our lives at both level, at individual level as well as at collective level. According to the findings of the present study the most influenced field of our social life are our communication, eating, dressing patterns.

Ключевые слова: culture, Indigenous, Modernization, sialkot, Transformation