Online Customer Experience and Service Quality in Malaysia.

      Аннотация: Nowadays, online product communities have turned into an integral element of Web-based strategies of many corporations such as Sony, Microsoft, IBM, and the motorcycle manufacturer, Ducati. This facility allows customers to make contact with companies and also among themselves. Hence, these conditions adopt the concept of customer experience in the online environment as well. Current book is a quantitative research that attempts to develop a new framework to illustrate the relationship between service quality and customer experiences in the online environment in Malaysia. This country being an Asian country in the east of Asia, has been engaged in virtual space in its transactions, and because of the availability of new technologies, most Malaysian people are also actively using online services.

Ключевые слова: business, Malaysia, Management, online marketing, service quality