General Public Preferences For The Purpose of Account Opening in Banks. Conventional Vs Islamic Banking Sector of Pakistan

      Аннотация: The banking system was introduced in the era of Jews where large bankers use to do financial practices in the open market. In the past few decades’ capitalistic economy gained momentum. Islamic banking was firstly introduced in Pakistan with the banking reforms in 1972. At present, the banks have an immense role in deciding the economic fate of any state. The strong banking system is vital for the growth of any country. Pakistan has the dual banking system it can be divided into the conventional banking system and Islamic banking system. The main purpose of this study is to identify the bank selection criteria for the purpose of account opening by the people of Pakistan. The population of the study is all the intended customers of both Islamic banks and conventional bank in Pakistan who want to open his/her new bank account. The results show that people prefer banks have the number of branches, a wide range of products, low-cost products, easily approachable either these are the branches of Islamic banks or branches of conventional banks.

Ключевые слова: Banking, Customer satisfaction, Islamic Finance, operations management