Digital marketing activities applied in successful digital startups. In Germany

      Аннотация: The digital economy is very dynamic in terms of technologies and software, as innovation in this field move very fast. In this ecosystem, starting a digital business is not an easy task. In contrary: the failure rate proves the risk to be extremely high. Under these circumstances, there is a lot to learn from entrepreneurs that are successfully facing the challenges of a rapidly changing digital economy. This book aimed at determining the digital marketing activities that are most used by successful digital startups in Germany. The goal is to give digital startups founders, CEOs and managers in Germany an indication about the practices in successful startups.

Ключевые слова: digital marketing, Marketing, Marketing , StartUps, digital startups, successful startups, startups in Germany