Feasibility study for MSIL on the possibilities to enter the Dutch market.

      Аннотация: The cloud computing industry has become a major segment of the European economy, which have created an appetite for expansion among ambitious growing businesses. Micronet Solutions International Limited (from now on referred to as MSIL), have the intention to expand its business into the Netherlands cloud computing data storage market in order to gain access to new customers, to make a profit and create relations. The main window into this study is through a feasibility analysis of seven research questions; a mix of research approach that encompass both qualitative method to gain subjective perception of the research topic, and the quantitative method to describe and analyse the objective measures (survey) used. Thus, the data collected comprises of secondary and primary related sources that will enrich the end result.There is the belief within MSIL management that an expansion into the Dutch market will be profitable and that it will create added value to the company and the country. This is why a concrete feasibility study for MSIL is necessary to ascertain whether the Dutch market is definitely attractive to enter.

Ключевые слова: Business Development, Cloud Computing, International Marketing, Turnkey consulting, Services