Strategic lobbying. Practice and models for development of influence communication strategy

      Аннотация: In contemporary international political and business relations, advocacy and lobbying have more significant importance. It is obvious that interest representation actually got a role of very important factor for the effective functioning of the entire social and political system of a democratic state. Moreover, it could be highlighted that lobbying is almost necessary for positioning, even the active role of presence of the country or organization in the international systems and institutions. Thus we arrive at a high level discussions on this important subject, and it just takes on the strategic level, which, by argument, suggests Dr Miroslav Mitrovic in this extremely interesting, scientifically based work. In same time, by using uncomplicated and colorful case supported explanations, this work is useful for practitioners, scholars, as well as wide interesting public. (Mr Bosko Nektarijevic, MBA, Senior Expert European Training Academy and EU Executive Agency for SME).

Ключевые слова: Business Development, communication, Lobbying, strategic management, political lobbying, Advocacy