Benefits and challenges of CSR in the beverage industry in Kumasi.

      Аннотация: There had been the rising interest and incorporation of Corporation Social Responsibility (CSR) into the core business of organizations as a result of the relevance of the concept in accruing tremendous benefits to organizations, societies and all stakeholders concern. This had drawn the attention of managers and researchers to the concept of Corporate Social Responsibility (CSR). Nevertheless, studies revealed that the practice of the concept in organizations comes with its own challenges. Thus, this study aimed at assessing the benefits and challenges associated with the practice of Corporate Social Responsibility (CSR) in the beverage industry within the Kumasi Metropolis. The research reviewed literature on the concepts of Corporate Social Responsibility. The research adopted a case study approach where 137 employees from two major beverage companies and 43 people in the Kumasi Metropolis were selected for the study. A mixed methodology was used for the data collection and analysis. The key findings of the study revealed that the beverage industry used Corporate Social Responsibility as a marketing tool to promote their products.

Ключевые слова: beverage industry, corporate social responsibility, KUMASI METROPOLIS