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Role of strategic planning on the perfomance of family owned hotels.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Christine Mwamisha
ISBN: 9783330336520
Год издания: 2017
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 84
Издательство: LAP LAMBERT Academic Publishing
Цена: 22125 тг
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Сферы деятельности:Код товара: 174924
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Аннотация: The hospitality industry plays a key role in sustaining the livelihoods of approximately 1.3 million Kenyans living in Kenya?s coastal county, Mombasa. Hotel businesses serve as a source of employment and income generation for the residents of Mombasa County. However, majority of the hotels have adopted the family business model, with the hotels being run by family members rather than professional managers. This approach limits the hotels performance and hence a threat to their sustainability. This study sought to establish the role of strategic planning on the performance of family owned hotel businesses in Mombasa.
Ключевые слова: performance, Strategic Planning, Family owned hotel
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