E-Banking and Indian Consumer: Challenges for Digital India.

      Аннотация: Now-a-days in the scenario of technological advancements, E-Banking and Indian Consumer are directly related and dependent to each other. E-Banking services is an important means to satisfy the most of the consumer’s needs. This book is an attempt to explain the E-Banking services and Indian consumer's behavior for them. Moreover, the banking related various challenges which may be encountered in the process of making digital India are also addressed in the present book. The whole concept of book is supported by a study done in Bundelkhand region of Uttar Pradesh for knowing the status of awareness, perceptiveness and consumer behavior for E-banking. Book can be useful for Economics, Commerce and Management students, researchers, banks and general people to understand Self Service Technology.

Ключевые слова: consumer behavior, e-banking, electronic money, Internet Banking, Digital India, Plastic Money, Bundelkhand University