Social Marketing and Dentistry. An ever expanding horizon

      Аннотация: The application of social marketing in oral health and dentistry as a whole brings a new concept to the forefront as this section is emerging and has not been analyzed in depth. This book discusses in depth the historical perspective outlining the emergence of social marketing, its application in the field of public health through various initiatives targeting health promotion, disease prevention and health protection. Social marketing in the field of dentistry has found applications in oral health education and oral cancer screening.

Ключевые слова: Education., Healthcare, marketing, oral health, social marketing, Social Media