Consumer Attitude and Behaviour towards Green Products.

      Аннотация: Green products are the consumables of human beings which do not cause harm to the environment and health of the people. At the same time it is satisfying the particular need of a customer, it is now no way lesser than the alternative products. In the present days, green products become more important so, the governments, social activists, world health organization promoting the environmental studies and promoting the use of green products, by this consumers are also thinking wisely and using these green products. If we want to understand the importance of green products we also must be aware of the present consumables and their effects on present day lives and environments. As population increases the resources get depleted, as resources get depleted the wastage become accumulated, as wastage become accumulated it leads to pollution. It causes a several adverse effects like air pollution, water pollution, and land pollution. It effects the human health in the way of cancer, skin problems etc., it is important now to change the consumer attitude and behaviour towards the purchase of green products for benefit of health and environment of people.

Ключевые слова: green marketing, Green Products, purchase intention, Green consumer attitude, Green consumer Behaviour