Franchise Business. A Route To Expansion

      Аннотация: For a Reader this book will be useful to get some basic idea on how in reality franchise business of various brands in various sectors is being run and prospective franchisors or franchisees can understand how they can differentiate their franchise models from others in the market. For those who are already franchisors or franchisees can get information on evolving brands in their business sector from this book, Management scholars can read this book not only to get the knowledge on franchise business or models but they can also refer this book while pursuing their summer internships or while working upon their comprehensive projects because this book has been written after conducting two primary research one is B2C and other one is B2B.

Ключевые слова: Branding, business, Expansion, Franchise, Research