Marketing Strategies of Small-scale Milk Producers.

      Аннотация: Since long, India is the largest producer of milk followed by the United States of America. Contrary to the western world, the Indian dairy industry, most of the milk producers are small in size, having 1 or 2 cattle and buffalos. With this boom in milk production has also came a rise in the need for marketing of small holders. Due to the perishable nature of raw milk makes the marketing more crucial for the small milk producers. Traditionally, small-scale milk producers are unorganized and sell residual milk in the neighboring market. This work is a sincere effort to know and understand about the nature, determinants, problems and prospect with small-scale milk marketing in rural areas. This Book provides a full lesson – what is the current status of small producers? What are the short comings in this way? How to get success in small-scale milk marketing? This analysis not only through some light on the traditional marketing behavior of small-scale milk producers but also give the suggestions. This study is helpful to the professionals, researchers as well as policy makers or anyone else who may be interested in small-scale milk marketing to the great extent.

Ключевые слова: Marketing Channels, marketing strategy, Milk marketing, MILK PRODUCERS, Small-scale