Consumers' Awareness and Intention to Purchase Organic Vegetable. In Phnom Penh City, Cambodia

      Аннотация: Organic agriculture has received attention in recent decade on account of its biological feature, so agricultural institutions have been formed and developed enormously in organic field at the present time in Cambodia. Hence, this research is to identify organic market trend, organic consumers' profile, organic consumers' awareness, consumers' knowledge of organic vegetable certification, and the factor influences consumer's intention to purchase organic vegetable through descriptive statistics, chi-square, factor analysis, correlation analysis and multiple regression analysis which was conducted in Phnom Penh City where is the best place selling organic products majority in Cambodia. Data was collected in front of several supermarkets by structure questionnaire within 456 respondents.

Ключевые слова: Cambodia, consumer knowledge, organic food, organic goods; multiple regression; intention to buy; Cambodia; Phnom Penh City, organic vegetable logo, organic vegetable certification, organic market, organic consumer