Impact of E-Marketing on Consumer Purchase intention in LG, UK.

      Аннотация: This book analysed that E-marketing is the utilization of principles of marketing by the electronic media. Facebook, Twitter and YouTube are some of the most important tools and prove that the E-marketing allows the organization to manage the close relationship with end clients at little cost. Now, the customers have several options and the influence of e-marketing is greatly affecting their behaviour and attitude. It has altered the role of both in planning the marketing strategies of organizations.

Ключевые слова: E-Marketing