A review of cinema, as a medium. A study into dynamism, idealism and elevation of cinema

      Аннотация: Cinema was first created to register realities. The audience got enchanted by, absorbed in this novel phenomenon and took it for real. Cinema is at the same time an industry. One should keep in mind the fact that cinema is the product of human thinking and affected by society. Cinema would not have been a live medium today if it had repeated itself and forged ahead in line with classic formulas. Movies made by O- Welles, A- Kurosawa, F-Zinnemann, J- Ford, M- Antonioni, I-Bergman, A- Resnais, Paolo and Vittorio Taviani and F-Fellini come with beautiful, complex imagination. Cinema is an art and a science, and, at the same time, an industry. One should keep in mind the fact that cinema is the product of human thinking and is affected by society. Its media related qualities provide what humans need for communications. The artistic features of cinema have always been highlighted and analyzed, but its media characteristics have been downplayed. The current research tries to analyze cinema as a medium and develop a proper understanding of it. It also intends to help managers, filmmakers, viewers and artists who are involved in this artistic and industrial medium.

Ключевые слова: Communication, Economy, Cinema, Media management, Documentary cinema, Organizational Structure, Globalization, future studies