Co-operative Marketing Societies.

      Аннотация: A co-operative marketing society will be strong and effective only when the personnel working in that co-operative marketing society is strong. Because of the weakness of the personnel in co-operative marketing societies, they cannot come up to the expected level of performance. Human resources development programme is the first and foremost requirement for an orderly functioning of co-operative marketing societies. Member satisfaction is the prime aim of co-operative marketing societies. Member satisfaction is a term that measures how goods and services supplied by co-operative marketing society to meet member’s expectation. Member’s satisfaction is possible through the better performance of employees working in co-operative marketing societies.

Ключевые слова: co-operation, co-operative marketing, employees commitment, marketing and member's satisfaction.