| Поиск по каталогу |
|
(строгое соответствие)
|
- Профессиональная
- Научно-популярная
- Художественная
- Публицистика
- Детская
- Искусство
- Хобби, семья, дом
- Спорт
- Путеводители
- Блокноты, тетради, открытки
The Effect of Customer Relationship Marketing on Customer Retention.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Asmamaw Dessie
ISBN: 9786202011846
Год издания: 2017
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 84
Издательство: LAP LAMBERT Academic Publishing
Цена: 23720 тг
Положить в корзину
Позиции в рубрикаторе
Сферы деятельности:Код товара: 176818
| Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
| Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
| Курьерская доставка CDEK из города Москва |
| Доставка Почтой России из города Москва |
Аннотация: Relationship marketing is a core strategy used by firms to establish, maintain and enhance profitable relationships with clients, while ensuring benefits for both the firm and its clients. In the increasingly competitive global financial world, relationship marketing has been advocated as an excellent way for banks to establish a unique long-term relationship with their customers and retain customers especially for service industry.
Ключевые слова: CUSTOMER RETENTION, customer relationship marketing, effect
Похожие издания
 | Weldeyohannes Wendimu THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON STUDENTS'. SATISFACTION: A CASE OF SELECTED PRIVATE COLLEGES IN HAWASSA CITY. 2024 г., 84 стр., мягкий переплет The objective of the study is to examine the effect of customer relationship management strategy on students’ satisfaction in private colleges in Hawassa city. The study employed explanatory sequential research design with a mixed research approach. The study employed both primary and secondary data which collected using structured... | 27947 тг |
 | Сферы деятельности: Предпринимательская деятельность -> Менеджмент Fuad Beshir The effect of customer relationship marketing on customer retention. In particular reference with four star hotels of Bahir Dar city. 2020 г., 52 стр., мягкий переплет The purpose of this study is to explore the effect of customer relationship marketing on customer retention in four star Hotels of Bahir Dar city. These hotels are not able to retain their customers who frequently visit Bahir Dar for different purposes. This is due to the improper provision of services which resulted from lack of skill and... | 24697 тг |