Marketing Services in Tamilnadu Hill Resorts.

      Аннотация: Hill resorts are visited by tourists from different places with multiple expectations. Reaching the hill resorts, staying in the resorts and the services expected by the tourists in the hill resorts are encountered with a number of problems and difficulties. The possible difficulties are found in accommodation, amenities, supporting services, ancillary services, guide services and entertainment. This book aims at finding out solutions for the problems faced by the tourists in the hill resorts. The differences in the perceptions about the services of the hill resorts between the domestic and foreign tourists are yet another aspect to be researched. Resorts are providing the services like room services, ancillary services, amenities, supporting services, entertainment facilities and guide services. The overall satisfaction of the tourists regarding the services rendered is dependent upon the demographic factors like age, education, occupation and income.

Ключевые слова: marketing, service quality, Tourism