Grocery Shopping Behaviour of Consumer on Mobile Apps. With Reference to Indian Consumers

      Аннотация: Consumer is the King of Markets today. With the advancement in technology the way of shopping has changed from traditional kirana stores to the modern mobile app based shopping. This book is a look into the behaviour of consumers purchase. The study mainly focuses on Indian consumers. The study in-depth describes the various aspects of details undertaken and step by step procedure to scientific data analysis. The results are shocking and very true. The marketers can benefit by the use of this study.

Ключевые слова: mobile commerce, Technology Acceptance Model, Shopping Behavior of Indian Consumers