Impact of Employer brand on Employee retention – IT Industry, India.

      Аннотация: The purpose of the research is to assess the current state of organizations in branding benefits and evaluate their impact on employees. This study makes an attempt to understand the concept of employer branding, the strategies adopted by the organization and how employees recognize and interpret their employer brand and its impact on retention. This study will be a potential eye opener for relevant professionals and new researchers.

Ключевые слова: Employer Branding