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Country Marketing: Incentive Influence on Export Processing Zone Firms.
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Joseph Kosure
ISBN: 9783659960109
Год издания: 2017
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 216
Издательство: LAP LAMBERT Academic Publishing
Цена: 36494 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 177619
Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
Курьерская доставка CDEK из города Москва |
Доставка Почтой России из города Москва |
Аннотация: Country marketing activities cost huge sums of money and yet there has been little empirical concurrence on the accrued benefits to the host countries. The host country may forego tax revenue when offering investment promotion incentives but with unfavourable macro-marketing environment which negatively impacts on the firm performance, it may not achieve the EPZ programme development objectives. Performance being a multi-dimensional construct, this study investigates and analyses the joint influence of the variables based on the research problem: To what extent do perceived value of investment promotion incentives, organizational characteristics and macro-marketing environment influence performance of EPZ firms in Kenya? The study concludes that incentives are effective tools for marketing a country as an investment destination. It largely contributes to theory development, policy and country marketing practice. The book targets the academia, marketing and business students, investors and industry captains. It is a must read for policy and decision makers in industrial and investment promotion.
Ключевые слова: Export Processing Zones, Firm Performance, Macro-marketing environment, perceived value of investment promotion incentives, country marketing