Impact of Knowledge Dissemination on Decision Making. How Organizations Use the Knowledge Dissemination During Alternatives’ Evaluation and Selection Process

      Аннотация: Can a single fateful decision affect the performance and survival of an organization? Back to 1970s, Kodak was the first company to invent the digital camera and grant the first ever patent for mass-production at 1975. Later on, Kodak did not produce the digital camera as its senior management thought that it might destroy their film industry. At the end, a single wrong decision and its consequences lead to Kodak bankruptcy in 2012. This book reveals how some of the world’s leading organizations think about retooling the organizational strategic priorities to reach rational decisions which easily help to tack advantage of the improvement opportunities.

Ключевые слова: alternatives evaluation, Decision Making, knowledge management, organizational context, prospect theory, Selection Process, Subjective Expected Utility (SEU), Satisficing Theory, Multi-Attribute Utility Theory (MAUT), Knowledge Dissemination, Organizational Improvements, Qualitative Data Collection