Diversity of Business Development. Volume I. Directions, Trajectories and Strategies

      Аннотация: Business development and the related scientific disciplines are both complex and constantly changing issues with their numerous theories, approaches, methodologies, frameworks and guidelines aimed to help professionals to manage their businesses. The main goal of this book is to highlight the diversity of research activities in the field of business development by presenting the recent research studies of the Institution for the Development of Enterprises at Corvinus University of Budapest. The authors are: Tam?s M?sz?ros (strategic management), Tibor Jelen (strategic planning), Attila Vir?g (energy strategies), B?lint Blaskovics (project management), Vikt?ria Horv?th (project management), Istv?n Fekete (project risk management), Tam?s Krist?f and Mikl?s Vir?g (financial risk management), Ilona Hoffer (value management), Nikolett Deutsch (sustainable innovation), Istv?n Csendes and Gergely Kis (online accommodation), Attila Fi?th (wine business), J?zsef Papp and Zolt?n Felm?ry (GDP on corporate level), ?va Filepn? Nagy (employment strategies).

Ключевые слова: Business Development, Financial Management, Project Management, Risk Management, strategic management, Innovation Management, Value management