Purchase Behaviour of Organic Food Product. Consumer Health Consciousness And Its Impact On Purchase Behaviour Of Organic Food Products

      Аннотация: The book shows that the growing urbanization and its changing consumption patterns have created a noticeable change in its environment and giving more illness to human. Keeping these changes as the main theme of the study, research focuses on knowing the consumer health consciousness and its impact on purchase behaviour of organic food products. The health issues have taken as important aspects in the media, work place and also among the family members. Nowadays the people face many health issues like cancer, diabetes, birth defects, etc.,and now both consumers and retailers are becoming more concerned about usage of organic food product categories and results thereof, organic food product has emergence in Indian market too.Especially, in a country like India, the growing population becomes a burden for the earth in the form of never ending needs and wants of consumers. This untapped market and the prevailing gap between the consumers and the marketers should be rectified. Health is important for everybody; it all depends on the marketers to educate the cause and effect relationship of the non-organic product usage and to promote the benefits of using the organic food product.

Ключевые слова: Consumer purchase behaviour, Management