Case Studies in Entrepreneurship with Fashion Entrepreneurship as core.

      Аннотация: The book is a compilation of case studies on Entrepreneurship with special focus on Fashion Entrepreneurship as each case has specific focus on a business function of entrepreneurship. The idea is to make the readers’ understand the nuances in that function in a particular industry like trading or fashion industry. The general theme behind every case study is to highlight the macro-environmental factors affecting the business, their competitors and their organizational structure. It is very rare to find case studies in the area of Fashion entrepreneurship. With the help of this book an attempt has been made to address major issues and problems faced by an entrepreneur while launching a new venture. The case studies are divided into two broad categories. There are function specific case studies and case studies with broader concepts. The function specific case studies include new product development, social media marketing, human resource and quality control. The broader case studies talk about concepts of idea marketing, identifying new potential markets, identifying new business growth opportunities, translating mission statements into business practices and competitive strategy.

Ключевые слова: Entrepreneurship, Fashion