Development and Implementation of Corporate Vision. Experiences of Punjab SMEs

      Аннотация: The business environment of today is characterized as both dynamic and complex, and many commercial organizations face fierce competition on all fronts. To deal with strategic planning in this businesses environment has become difficult and corporate vision has been discussed to be one concept forward. Numerous prescriptive models on how to develop and implement vision have identified in the literature, but studies on how commercial organizations actually develop and implement visions are few. This study therefore aims to describe the corporate vision development and implementation process of small and medium enterprises in Punjab, India.As per the general view, SMEs do not take considerable attempts to follow well-developed and standardized business procedures likewise large companies. Therefore corporate vision of SMEs has not been recognized as an interesting topic among the researchers. However SMEs should have a vision for the survival and growth in the market.

Ключевые слова: strategic management, Strategy, Corporate Vision, Organizational Direction