Application of Ansoff’s Product/Market Growth Strategies. A Case of Community Based Organizations (Kenya)

      Аннотация: The need on how to improve the capacities and growth of local Community Based Organizations informs reasons on improved community mobilization and improved method of service/products delivery. Pursuit of Relevance in service offerings and competition are leading factors influencing choice of strategy. The growth in Community Based Organizations signals both the Government and other nongovernmental organizations that Community Based Organizations have a role to play in achieving millennium goals. Subsequently this should encourage handling of Community Based Organizations operational limitations like lack secure and permanent facilities as crucial dimensions for their growth.

Ключевые слова: Ansoff's Product Market Growth Strategy, Community Based Organization (CBO), products, Strategy, Ansoff