Handbook on Tourism Management. Marketing Approach towards E-Tourism Development Strategies with ICT Capabilities

      Аннотация: In current Information and Communication age, Tourism as a growing industry, plays a vital role in economic growth of many countries and influences related businesses and industries. There is an interaction between technological progress and tourism industry development. Using Information and Communication Technologies capabilities (e.g. website design methods, SEO techniques, social media, etc.) by tourism-related businesses (e.g. travel agencies, airline companies, museums, hotels, etc.) affects tourism development and shapes E-tourism. These capabilities create sustainable advantages for a country, lead to a better destination image, impact on tourist satisfaction, intention to revisit and word of mouth, and affect residents’ quality of life. Enjoying these benefits requires right tourism management with Marketing Approach. This approach presents a variety of tools, skills, models, and strategies that lead to effective tourism management and improve E-tourism development strategies. This book focuses on above-mentioned issues with presenting related case studies. It helps managers in related businesses and students in universities to update their knowledge in this field.

Ключевые слова: Quality of life, Tourism Management, Marketing Approach, E-tourism Development Strategies, Information and Communications Technology, Tourism-related Businesses, Destination Image, Intention to Visit, Word of Mouth