European competitiveness and business sustainability.

      Аннотация: The european internal market has forced the EU countries to increase competitiveness. Macroeconomic determinants are now more similar among countries. EU and also other new countries will need to put a lot of attention on competitiveness, while they would like to benefit from european internal market. The notion of competitiveness is one that informs every economic policy document at every level of government and governance. Lisbon strategy is the main framework of European Competitiveness. Today it is interesting to benchmark the USA with EU on the competitiveness field. The economic prosperity of countries is associated with their ability to generate or attract economic activities which are able to increase income by performing well on the market. Financial crisis in the EU has changed the look on the competitiveness research.

Ключевые слова: Business sustainability, competitiveness management